ZOOMING AHEAD IN STYLE
Always on the lookout for beautiful, independent, confident and intelligent women, the Miss India pageant has groomed some of the country’s most successful glam icons through the course of its 50 years. Actresses like Sushmita Sen, Aishwarya Rai Bachchan, Priyanka Chopra, and Lara Dutta are just some of the names on the list. And they represent exactly the kind of audience that Yamaha Ray, the pageant’s associate sponsor, targets. No wonder then that they want to create a fun and adventure-filled journey for the contestants.
This association has also resulted in a new sub-title called Miss Adventurous, being held in each city where the pageant is taking place. The contest is intended to turn the spotlight on a contestant who is the perfect
personification of beauty and intelligence and who can represent India on international platforms with confidence. The contest looks to seek such a young, urban Indian woman. And the brand’s newly launched Ray scooters are meant for the same kind of woman and represent a combination of dynamism and sophistication.
Commenting on the association, Roy Kurian, National Business Head, India Yamaha Motor Pvt Ltd, said, “We are proud of our association with the Pond’s Femina Miss India 2013 pageant. This association gives us an opportunity to reach out to all those young girls who we have kept in mind while conceptualising our new scooter. While a prestigious pageant like the Miss India gives these young girls a platform to showcase their individuality, it also gives us a chance to explore this enriching experience with our unique range of Ray scooters. We hope that as we go along, we will make memories that will help people understand the brand better.”
The brand believes in giving a pair of wheels to the contestants’ desires. You too can add elements of excitement, adventure and fun to your life. What’s more, the scooter comes in six scintillating colours for you to pick
from — Plush Pink,
Shining Blue, Burgundy
Bliss, Black Star, Purple
Pastel and Grey
Grandeur. There’s no
stopping you now
from making a
colourful
Miss India Indore 2013 Zoya Afroz with the new Yamaha Ray scooter
Sanjana D’souza was crowned Miss Adventurous during the Miss India Goa round of the pageant
Roy Kurian, National Business Head, India Yamaha Motor Pvt Ltd
No comments:
Post a Comment