Sunday, 24 March 2019

In the fashion industry, pattern-making is a male preserve. But a training programme is helping women cut through tradition

When masterji is a woman
In the fashion industry, pattern-making is a male preserve. But a training programme is helping women cut through tradition


Nishar Bano, 26, had always loved making clothes. But the Class 5 passout had a tough time convincing her father and brother to let her take up a job at a garment factory in Delhi. Finally, she stitched a stylish jacket and trousers for her brother and dad. That did the trick. “It made them see my talent,” says Nishar, who not only managed to get a job that pays her minimum wages — Rs 16,000 per month in Delhi for skilled workers — but became one of the few female pattern-makers in India’s fashion industry.

Nishar is the product of MasterG, a year-long garment design and skill development programme started by designer Gayatri Jolly that has trained over a thousand women from low-income and marginalised communities, such as SC/ST groups and religious minorities. After completing the programme, some have started their own businesses, some are working with brands such as Doodlage, Dhuri and Ekam, and others have turned teachers and are grooming other girls like them to break into the fashion industry.


Traditionally, pattern-making was a skill exclusively taught to men, passed down from father to son or to male apprentices. Women were left out because it would have required them to step out of home and work in shops. “There has been a systemic exclusion of women from this skill and we want to change this,” says Jolly, who runs the programme in collaboration with NGO and CSR partners in three locations, two in Delhi and one in Haryana.

Pattern-making, the process of tracing parts of the garment on big pieces of paper that carry written instructions on the type of cut, fold or stitch for that part, can be crucial as it interprets the designer’s sketch on paper and converts it into real-size measurements. The fabric is then cut, according to these patterns.

Interestingly, it is the male tailors — the original masterjis — who teach patternmaking to the women at MasterG. Resentful about the idea of training women at first, they eventually came around, says Jolly.

Ten of these MasterGians, including Nishar, have landed jobs at Heimat, a fashion label Jolly launched early this year. The Heimat (German for homeland) factory in Okhla is an all-women affair, with everything from designing and pattern-making to stitching and trial done by them.

One of the workers, Ritika, 19, says she went without food for two days to convince her father to let her work at Heimat. “I live in a village on the outskirts of Gurgaon and it takes me two hours to reach Okhla. My parents were not okay with the idea of me travelling so far. They said ‘log kya kahenge’. But I told them I don’t care what others say, I just want to do this job,” Ritika narrates with pride.

Twenty-two-year-old Rajni used to stitch garments for as less as Rs 50 to finance her education. Today, as a patternmaker with Heimat, and a self-financed graduate, she makes clothes that will soon be selling from fashion stores abroad. “I want to take MasterG forward. I want to help other girls like me,” says Rajni who also underwent MasterG training.

Jolly, a fashion desing graduate from Parsons School of Design, New York, is hoping this design eco-system will equip the women to have a career in fashion. “From here they can become a merchandiser, supervisor or a designer. I hope they move up the ladder and make way for a new batch of women.”


BREAKING BARRIERS: (L to R) Ritika, Usha and Nishar making apparel patterns at a Delhi factory

Saturday, 23 March 2019

A special collection that blends fashion with art


Benetton India recently revealed an exclusive collectible line in Delhi, in collaboration with established artists of the country. The collectible line, titled #UnitedbyArt, was unveiled by fashion stylist Rhea Kapoor at the recently concluded India Fashion Week presented by FDCI. This project reinforces the theme of ‘social integration’. Keeping this as a broad spectrum, Benetton has curated an art collective with some of the talented artists of India. It aims to promote cross-generational dialogue about the subject through the medium of art. Known for its colours, knitwear expertise and social commitment with a blend of Italian style, Benetton collections present trendy outfits.

This capsule collection presents special collectible round neck T-shirts with the artworks. Sundeep Chugh, Managing Director and CEO, Benetton India, said, “Benetton is a brand that believes in innovation and has always kept creativity and social relevance central to our culture. We strive to do business in a way that our associates, partners and customers can be proud of us. Art is very close to our cultural fabric and this special collectible line is our commitment to empower the artists and bring them to the forefront. We are proud to see the paintings come alive with this collection and where every artwork has a story to tell, keeping the core of the brand in mind.”


The highlight of the launch was its live auctioning on Instagram. Rhea along with popular fashion influencers came forth to support the initiative. Sharing her excitement on being a part of this initiative, she said, “I am elated to be a part of this creative platform by Benetton in India. It is a brand, which has always been close to my heart. It is a brand that a generation has grown up wearing and connects with not only within the realm of fashion but for its socially relevant campaigns. The #Unitedby Art is a commendable effort to celebrate fashion and art. I am excited to take home something for myself from this collection and can’t wait to shop from the next.”

How Arabi Malayalam is scripting a comeback this election season




Thiruvananthapuram:

Election campaign graffiti for M B Rajesh, who is the LDF candidate in Palakkad, has brought to discussion a script which had been popular in the state till a few decades ago.


The graffiti seeking vote for M B Rajesh invited flak on social media for the ‘use of Arabic for minority appeasement’. However, the script used in the graffiti was Arabi Malayalam, a variant form of the Arabic script. The script, which is used for written and oral communication among Muslims, has its origin that dates back to pre-Islamic period.

Sherrif Kakkuzhi Maliakkal, associate professor at University of Calicut, in a social media post stated that he learned the script at the age of four, two years before his formal education began.

Stating that Arabi Malayalam was the most used script during 19th century, Maliakkal said even Chelakkodan Ayisha, the brand ambassador of Kerala’s first literacy movement, learned Arabi Malayalam before she started learning Malayalam.

N K Jameel Ahamed, researcher in Arabi Malayalam, said it was absurd to term Arabi Malayalam as a language of Muslims. “Until 300 years ago the script in the region was not accessible for all. The foreigner traders who arrived in the state had no other option but to write down Malayalam in their own script. Such scripts include Suriyani Malayalam and Portuguese Malayalam. Arabi Malayalam is such an attempt to write Malayalam in Arabic. An Arab person may be able to read Arabi Malayalam, but, may not be able to comprehend,” he said.

Linguistic experts said using the script for graffiti could indeed be an attempt to connect with the Muslim community. They also said that the graffiti has lot of spelling mistakes.


WRITING ON THE WALL: A graffiti seeking vote for LDF candidate in Palakkad, M B Rajesh, invited flak on social media for the ‘use of Arabic for minority appeasement’. The script, in fact, has its origin dating back to pre-Islamic period

Clicked! Tiger eating tiger in Kanha


RARE SIGHT: A tiger feeds on the carcass of another in Kanha


Bhopal:

Kanha rangers were watching over a rotting tiger carcass on Friday when a tiger came along. What they saw next left them stunned — the tiger started feeding off the carcass.


The rangers had only heard of cannibalism by tigers, never seen it. And thanks to their cameras, now so can you.

Forest officials told TOI it was tiger T56 that killed T36 in Magarnala beat of Kanha’s Kisli Range. “The tiger that was killed was two years older. It’s a clear case of territorial fight. This tiger was guarding its kill and we are observing its behaviour,” said Kanha Tiger Reserve (KTR) field director L Krishnamurthy. The tiger is still sitting over its ‘kill’, and foresters haven’t been able to recover the carcass.

It is the fifth instance of tiger cannibalism recorded in Kanha in the last three months, raising concern among environmentalists, especially for the younger ones. Of the five tigers that KTR has lost in 2019, three were sub-adults. Kanha is a home to more than 100 tigers, including 83 adults.

Asked if insufficient prey base was triggering cannibalism, Krishnamurthy said there is enough for the big cats in Kanha. Though officials accept that tigers are killing each other over territorial supremacy, they are shying away from commenting on cannibalism. A tiger had killed and eaten two sub-adults on March 16, and the same animal was believed to have hunted and eaten a tigress on January 19 this year, prompting Madhya Pradesh wildlife department to initiate a study on cannibalism among tigers in protected areas.

Officials say it’s natural for tigers to be killed in territorial fights, but a tiger killing and eating only tigers is something very strange and extremely rare — that too when the forest has no shortage of prey.